This research approaches this development. However, the connotations of the designs have changed in response to commercial requirements in particular, their original religious contexts and significance are frequently neglected, thus changing people's perceptions, and their appreciation, of Arabic calligraphy. This research found that traditional Arabic calligraphic design has undergone an extraordinary development, where many of calligraphic styles have been created in a modern way to be used in graphic products. Supporting literature was used to place Saudi Arabia within the larger context of arts, handicrafts and the creative industry. Fieldwork techniques allowed the opinions of calligraphers and graphic designers and the Saudi public to be known, allowing this study to be conducted from their perspective. Mixed methods were used to collect data (questionnaire and interview). The research is based on fieldwork conducted in Saudi Arabia (2016-2017). Finally, the influence of five factors (financial, organisational, educational, social and technological) upon its development is analysed. The relationship between Arabic calligraphy and Graphic design in Saudi Arabian culture and its creative industries is investigated the arts and handicrafts policy of the Saudi government and the role of these in promoting and sustaining Arabic calligraphy is examined. This thesis contributes towards the body of knowledge of the development of Arabic calligraphy, an art form that has passed through many historical stages since the advent of Islam and the revelation of the Holy Qur’an, in its patterns, styles, values and concepts.
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